Founded in 1922 by the Methodist Church, Mount Sequoyah Retreat and Conference Center desired an updated vision, mission, and development plan around its unique 37-acre campus on top of Mount Sequoyah in Fayetteville, Arkansas. Working with architecture firm Miller, Boskus, Lack and branding firm Archetype, the Velocity Group led the project, developing a comprehensive plan with an updated brand and story. A multi-phased development and rehabilitation plan identified both costs and new revenue opportunities, as well as activation and experience design recommendations to reposition the campus, deepen value, and build organizational structures for long-term sustainability.