CEO/Chief Experience Designer
Daniel Hintz founded the Velocity Group in 2014 to provide a systems-based approach to placemaking, focusing on the dynamic ways the individual parts of a project interrelate within the larger community context. As CEO/Chief Experience Officer of Velocity, Daniel has worked on a wide variety of projects all over North America.
Daniel served as Executive Director of Fayetteville Downtown Partners, where he produced the Fayetteville Arts Festival, structured the formation of the Fayetteville Arts Council, co-wrote the initial Fayetteville Public Art Policy, crafted the state’s first municipally formed Arts District in downtown Fayetteville and changed state BID law to include the arts as a fundable line item. He went on to serve as Executive Director of Downtown Bentonville, Inc., where he managed and facilitated economic development, experience design, and marketing for the 1,768-acre downtown district. Growing the non-profit downtown association from two to seven employees, expanding organizational revenue by 300%, directly recruiting over $50 Million in downtown investment and producing 400+ events that generated over 750,000+ visitors to downtown.
- Downtown Master Plans
- Regional Economic Development Initiatives
- Branding and Marketing Strategies
- Private Development Projects & Tenant Programming
- Event production
- Art and Cultural Initiatives
- Restaurant and Hospitality Concepts
- Public Outreach and Engagement
- Public Policy Work
Editor for the annual statewide magazine Block, Street, and Building: New Urbanism
Experience Economy Expert certification from Joseph Pine and Jim Gilmore
Daniel holds a BFA in Film from the University of Colorado Boulder
What people are saying.
“Daniel has been our mojo master and an awesome experience architect. His input, valuable insight and most importantly, his great contagious attitude, has helped us get thru the hardest moments on our project. There’s no one out there who gets the essence of our complex project the way he does.”Paola BarreraSr. Project Manager Marea La Paz, La Paz, Mexico
The Velocity Group Partner Network
Rob is currently the founder of Owner/Operator Hospitality and continues to develop new concepts for clients as well as work directly with developers to build thoughtful programs and ensure all experiential and operational details are carried through design and tenant selection.
Prior to Catalyst Commercial, Jason directed Billingsley’s retail division, consisting of over 4,000 acres of raw land and managing a portfolio of $1B in value. Prior to joining Billingsley Company, Jason was a partner of a Dallas based development company with the responsibility for site/market planning, and acquisition and development projects in Colorado, Oklahoma, Arkansas, Louisiana, Georgia and Texas. Jason has previously served on national design assistance teams in Georgia, Illinois, and Utah.
Will graduated from the University of Arkansas, Fayetteville, with a degree in Anthropology, as well as attended University of Otago in New Zealand and Poggio Colla Field School in Vicchio Italy for studies in Ethnomusicology and Archaeology.
A strong advocate for resilient community and municipal systems, Stuart spent over nine months working pro bono with the Mayor’s Office in Pine Bluff, Arkansas, helping support the first female African American mayor in the city’s history. He currently sits on the committee for The Generator in Pine Bluff as a board member of the Pine Bluff Collaborative and was appointed to the Pine Bluff Historic District.
Lack Architects currently includes municipal planning projects in three different states; he is also a member of the master planning and architectural design team for Walmart’s new 350-acre Home Office in Bentonville Arkansas. Mr. Hoffman and his colleagues are currently working on the first comprehensive multi-type Pattern Zones to be adopted at municipal scale in the United States.
Brad has a Bachelor’s in Architecture and a Masters of Architecture from the University of Miami as well as a Masters in Business Administration (MBA) from Quantic.