CEO/Chief Experience Designer
Daniel Hintz founded the Velocity Group in 2014 to provide a systems-based approach to placemaking, focusing on the dynamic ways the individual parts of a project interrelates within the larger community context. It his belief in the power of collective wisdom and working with people driven by a common vision that provides the powerfully collaborative outcomes of Velocity Group projects. Daniel has cultivated his approach over a lifetime of work as an actor, filmmaker, chef, educator, non-profit executive, small business owner, property developer, restauranteur, event producer, social service provider, community advocate and volunteer, informing his uncommon approach to the work of placemaking and community experience design.
As CEO/Chief Experience Officer of Velocity, Daniel has worked on a wide variety of projects all over North America, including downtown master plans, regional economic development initiatives, branding and marketing strategies, private development projects and tenant programming, event production, art and cultural initiatives, restaurant and hospitality concepts, public outreach and engagement, and public policy work. He has also founded Blockline, LLC, a private development company that aligns strategic investments, catalytic projects and associated tenant programming that supports both solid returns and strengthens the adjacent neighborhoods.
Daniel served as Executive Director of Fayetteville Downtown Partners, where he produced the Fayetteville Arts Festival, structured the formation of the Fayetteville Arts Council, co-wrote the initial Fayetteville Public Art Policy, crafted the state’s first municipally formed Arts District in downtown Fayetteville and changed state BID law to include the arts as a fundable line item, among other projects. He went on to serve as Executive Director of Downtown Bentonville, Inc., where he managed and facilitated economic development, experience design and marketing for the 1,768-acre downtown district. Growing the non-profit downtown association from two to seven employees, expanding organizational revenue by 300%, directly recruiting over $50 Million in downtown investment and producing 400+ events that generated over 750,000+ visitors to downtown, his work fostered a growing art, entertainment, culinary, and entrepreneurial scene which has earned national attention.
In 2008, he earned an Experience Economy Expert certification from Joseph Pine and Jim Gilmore. Their thoughts on the rising consumer value of experience and authenticity were listed by TIME magazine as a Top 100 Idea Changing the World. He was the editor for the annual statewide magazine Block, Street, and Building: New Urbanism in Arkansas published by the Arkansas Times from 2016-2019. Daniel now serves on the Advisory Board for First National Bank of NWA, the Programs Chair on the Board of Urban Land Institute of Northwest Arkansas, and as a Commissioner for the Bentonville Advertising and Promotions Commission, among numerous other volunteer and philanthropic endeavors. He holds a BFA in Film from the University of Colorado Boulder.
- Downtown Master Plans
- Regional Economic Development Initiatives
- Branding and Marketing Strategies
- Private Development Projects & Tenant Programming
- Event production
- Art and Cultural Initiatives
- Restaurant and Hospitality Concepts
- Public Outreach and Engagement
- Public Policy Work
Editor for the annual statewide magazine Block, Street, and Building: New Urbanism
Experience Economy Expert certification from Joseph Pine and Jim Gilmore
Daniel holds a BFA in Film from the University of Colorado Boulder
What people are saying.
“Daniel has been our mojo master and an awesome experience architect. His input, valuable insight and most importantly, his great contagious attitude, has helped us get thru the hardest moments on our project. There’s no one out there who gets the essence of our complex project the way he does.”Paola BarreraSr. Project Manager Marea La Paz, La Paz, Mexico
The Velocity Group Partner Network
Rob is currently the founder of Owner/Operator Hospitality and continues to develop new concepts for clients as well as work directly with developers to build thoughtful programs and ensure all experiential and operational details are carried through design and tenant selection.
Prior to Catalyst Commercial, Jason directed Billingsley’s retail division, consisting of over 4,000 acres of raw land and managing a portfolio of $1B in value. Prior to joining Billingsley Company, Jason was a partner of a Dallas based development company with the responsibility for site/market planning, and acquisition and development projects in Colorado, Oklahoma, Arkansas, Louisiana, Georgia and Texas. Jason has previously served on national design assistance teams in Georgia, Illinois, and Utah.
Will graduated from the University of Arkansas, Fayetteville, with a degree in Anthropology, as well as attended University of Otago in New Zealand and Poggio Colla Field School in Vicchio Italy for studies in Ethnomusicology and Archaeology.
A strong advocate for resilient community and municipal systems, Stuart spent over nine months working pro bono with the Mayor’s Office in Pine Bluff, Arkansas, helping support the first female African American mayor in the city’s history. He currently sits on the committee for The Generator in Pine Bluff as a board member of the Pine Bluff Collaborative and was appointed to the Pine Bluff Historic District.
Lack Architects currently includes municipal planning projects in three different states; he is also a member of the master planning and architectural design team for Walmart’s new 350-acre Home Office in Bentonville Arkansas. Mr. Hoffman and his colleagues are currently working on the first comprehensive multi-type Pattern Zones to be adopted at municipal scale in the United States.
Brad has a Bachelor’s in Architecture and a Masters of Architecture from the University of Miami as well as a Masters in Business Administration (MBA) from Quantic.
Janera’s extensive background of more than twenty years in cultural planning, live performance, exhibitions and institutional management brings a unique perspective.
Recognized for her creativity, resilience and transformative leadership, Janera served as the Executive Director of the Kelly Strayhorn Theater for more than a decade, transforming the beloved neighborhood asset to a nationally recognized producer and presenter, and cultural anchor located in Pittsburgh’s culturally diverse East End.
A cultural resource thought leader, Janera contributed to several leading cultural projects, with the international firm Lord Cultural Resources including: The August Wilson Center (formerly known as the African American Cultural Center of Greater Pittsburgh); the Museum of the African Diaspora (San Francisco); and Louis Armstrong Historic House & Museum & Archives (Corona, Queens) and the Brooklyn Museum of Art.
She is an established real estate developer who founded her own company, AK Development, LLC in 2016. As the President, she established a vision for the company focused on the development of real estate, communities, and people.
AKD focuses on four core principles:
• Security: Addressing the basic needs of infrastructure to provide safe and secure environments
• Responsibility: Igniting personal responsibility that creates a sense of ownership and pride in real estate development in our communities.
• Accountability: Building projects that help address community concerns regarding the type of development happening in our communities.
• Collaboration: Collaborating with community members and community leaders during the development process insuring that the real estate development is reflective of what is appropriate for our community.
Ms. Kesete's real estate portfolio consists of a kitchen incubator, federally funded recovery housing, translational housing in partnership with existing organizations working on the program for independent living; and, a homeownership program through an AKD rental program.
Ms. Kesete is currently building communities through her real estate development company and believes that you are the architect of your life -- but you have to know how to build the foundation by properly laying the bricks.
The Arkansan spent the first half of his career on the East Coast, holding key positions in some of the most respected and highly visible establishments in Atlanta, Boston, and major markets in between. Scott returned to Northwest Arkansas in 2005 to open his flagship restaurant, Theo’s. Over the next 15 years, Bowman Restaurant Group (BRG) would open over a dozen restaurants, bars, and hotel F&B concepts. becoming the region’s premier hospitality company.
In early 2020, fresh off a deeply influential year-long journey with his family exploring Europe, Australia, and the World, Scott sold BRG to focus on his new companies, Soul Agent, Scenic Route Hospitality, and LoudasLove, where he helps businesses, organizations, and individuals drive positive cultural change and economic impact in their communities through art, food, innovation, and development initiatives.