Big Ideas. Great Places. Your Stories.
Unifying the art & economics of extraordinary places.
The Velocity Group helps identify your unique DNA of Place™ and offers practical action steps that integrate existing assets with aspirational vision to focus and align people, investments and ideas. Our Theater of Cool™ utilizes measurable economics, tested urban planning techniques, tactical activation, and compelling stories to craft the dynamic environments and rising action that drive economic and cultural value.
We are a collection of doers whose collective experience supports and advances client projects and initiatives. Our team consists of urban planners, architects, developers, consultants, creative agencies, photographers and videographers, communication firms, hospitality groups, and civic organizations. We believe strengthening connections between people and ideas can change the world and offer a bouquet of services to strategically execute your plan.
The Velocity Group helps strategize, encourage and activate your ideas, opportunities and initiatives, so look below for what we can offer.
Velocity Group and Co-Conspirators
Millions of people share their experiences every second and their voices are quickly becoming the lens through which we interpret the world. Our Story Swell™ campaigns leverage social listening technology to mine community-generated content relevant to each project or initiative.
We use these authentic interactions to help tell your story and amplify its impact. In addition, we can offer video production services, web design, public relations and marketing support, event production, graphically designed collateral pieces, merchandise and traditional media pieces to activate results for your project or initiative.
Dynamic and engaging, Velocity Group founder and CEO Daniel Hintz draws from his DNA of Place™ and Theater of Cool™ experience design models to create customized presentations that energize the audience and clearly aligns big picture thinking and practical implementation.
He has spoken to groups ranging from 5 to 500 and with organizations including TEDx, Tyson Foods, Walmart, American Institute of Architects, Arkansas Municipal League, Congress for New Urbanism, American Association of Landscape Architects, Sarkeys Southwest Regional Leadership Forum, National Town Builder Association, International Economic Development Council and many others.
Velocity Group Team
The Place Accelerator
Our Place Accelerator program invites the Velocity Group team to your community for a two-day experience that advances your placemaking efforts through hands-on workshops, one-on-one discussions and onsite tours of your community or project in order to map opportunities, resources and aligns people. We also offer a community presentation on our models and provide a Theater of Cool™ Playbook that outlines those models along with top line recommendations and observations from the trip.
Velocity Team & Local Experts
The Placemaker Lab
A hands-on immersive experience in places undergoing positive transition, these guided tours and work sessions connect you directly to the doers. Bring your walking shoes and ideas while we explore the crafting of place in real time. These 2-day labs feature great food, dynamic social engagements, thought leader interviews and powerful work sessions. We promise you will leave informed, motivated and ready to get things rolling.
Undergoing a massive revitalization effort over the past ten years, Bentonville, Arkansas has taken a broad approach in generating place. The Bentonville Lab includes walking through a master plan process, creating a municipal brand, building strategies for dynamic culinary scenes, outlining the step-by-step process for creating experience districts and guiding the use of experience design to generate buzz. Tours will include Crystal Bridges Museum of American Art, 8th Street Market, Downtown Square, and several award-winning restaurants.
More Labs on their way!
Customize and Co-Create
We can also customize our support depending on your needs for individual projects, weaving the concepts of experience design and activation to value up your project, initiative or planning process.
Non-Profit Strategic Planning
Marketing and Brand Development
Collaborators and Co-conspirators.
We strongly believe in the power of networks, mentors and friends to help change the world. The Velocity Group can quickly build relevant and dynamic teams to support both your strategic and tactical needs. The folks below are just a part of the VG web of awesome humans we have worked with and can bring these folks to the table to fuel your project.
We are honored to have been invited to work in communities and on projects all over North America. Let us help you!
“Developed the SE Downtown Master Plan and created the Arts and Market experience district concepts in partnership with the City of Bentonville Planning Department.”BentonvilleArkansas
“Facilitated a Place Accelerator program that helped project partners align conversations and expand the overall economic footprint of downtown Claremore.”ClaremoreOklahoma
“Working with a team led by Gateway Planning to define light rail ready station area neighborhoods and ensure designs forward long range economic, cultural and residential vision.”Durham/Chapel HillNorth Carolina
“Presented models of DNA of Place™ and Theater of Cool™ at CNU24 Detroit.”DetroitMichigan
“Worked with rebrand, organizational structure and experience design with coastal development project.”La PazMexico
“Provided insights into possible catalytic projects, code changes and activation opportunities.”TruckeeCalifornia
“Provided support and guidance on non-profit governance and experience economy strategies to the downtown association and consultation to several small downtown businesses.”North Little RockArkansas
“Co-developer on the 8th Street Market concept: an 80,000 sq ft redevelopment of an old Tyson factory into a robust food experience hub that includes a 27,000 sq ft culinary school and multiple food-related tenants.”BentonvilleArkansas
“Oversaw master plan public outreach campaign and plan development with H3 Studios and organizational development and economic development strategies for Downtown Springdale Alliance.”SpringdaleArkansas
“Developed the downtown master plan with Gateway Planning team that included the creation of four experience districts.”RogersArkansas
“Presented models of DNA of Place™ and Theater of Cool™ as models for Innovation Districts at the University of Oregon TED Talks.”EugeneOregon
“Presentation on the Theater of Cool™ and provided strategic to help develop their culinary scene in alignment with their wine economy.”Ashtabula CountyOhio
Meet Our Team
We are a small but growing firm of passionate and slightly crazy humans with a desire to help make the world a better place while finding great places to eat along the way.
Prior to Velocity Group, Daniel served for six years as the Executive Director of Downtown Bentonville, Inc. in Bentonville, Arkansas, where he helped broker and guide the renaissance of the 1,765 acre downtown district that now includes a growing art, entertainment and culinary scene earning national attention.
the Velocity Group. With over 6 years of experience launching
websites and directing social engagement efforts for nonprofits,
businesses, civic organizations, academic institutions, and various
startups, he applies innovative digital tactics and methods to
activate and engage local communities.