Big Ideas. Great Places. Your Stories.

Unifying the art & economics of extraordinary places.

Big Ideas,

Great Places,

Your Stories.

Great places are cultivated, human-centered experience platforms that call for exploration, discovery and celebration. Both intensely personal and collectively created, these places stimulate the senses, evoke memory and generate stories.

Our Process

The Velocity Group helps identify your unique DNA of Place™ and offers practical action steps that integrate existing assets with aspirational vision to focus and align people, investments and ideas. Our Theater of Cool™ utilizes measurable economics, tested urban planning techniques, tactical activation, and compelling stories to craft the dynamic environments and rising action that drive economic and cultural value.

Our Team

We are a collection of doers whose collective experience supports and advances client projects and initiatives. Our team consists of urban planners, architects, developers, consultants, creative agencies, photographers and videographers, communication firms, hospitality groups, and civic organizations. We believe strengthening connections between people and ideas can change the world and offer a bouquet of services to strategically execute your plan.

Primary Services

The Velocity Group helps strategize, encourage and activate your ideas, opportunities and initiatives, so look below for what we can offer.

Velocity Group and Co-Conspirators

Social Listening

Millions of people share their experiences every second and their voices are quickly becoming the lens through which we interpret the world. Our Story Swell™ campaigns leverage social listening technology to mine community-generated content relevant to each project or initiative.

We use these authentic interactions to help tell your story and amplify its impact. In addition, we can offer video production services, web design, public relations and marketing support, event production, graphically designed collateral pieces, merchandise and traditional media pieces to activate results for your project or initiative.

Daniel Hintz

Speaking Engagements

Dynamic and engaging, Velocity Group founder and CEO Daniel Hintz draws from his DNA of Place™ and Theater of Cool™ experience design models to create customized presentations that energize the audience and clearly aligns big picture thinking and practical implementation.

He has spoken to groups ranging from 5 to 500 and with organizations including TEDx, Tyson Foods, Walmart, American Institute of Architects, Arkansas Municipal League, Congress for New Urbanism, American Association of Landscape Architects, Sarkeys Southwest Regional Leadership Forum, National Town Builder Association, International Economic Development Council and many others.

Velocity Group Team

The Place Accelerator

Our Place Accelerator program invites the Velocity Group team to your community for a two-day experience that advances your placemaking efforts through hands-on workshops, one-on-one discussions and onsite tours of your community or project in order to map opportunities, resources and aligns people. We also offer a community presentation on our models and provide a Theater of Cool™ Playbook that outlines those models along with top line recommendations and observations from the trip.

Velocity Team & Local Experts

The Placemaker Lab

A hands-on immersive experience in places undergoing positive transition, these guided tours and work sessions connect you directly to the doers. Bring your walking shoes and ideas while we explore the crafting of place in real time. These 2-day labs feature great food, dynamic social engagements, thought leader interviews and powerful work sessions. We promise you will leave informed, motivated and ready to get things rolling.

Available Labs

Bentonville Lab
Undergoing a massive revitalization effort over the past ten years, Bentonville, Arkansas has taken a broad approach in generating place. The Bentonville Lab includes walking through a master plan process, creating a municipal brand, building strategies for dynamic culinary scenes, outlining the step-by-step process for creating experience districts and guiding the use of experience design to generate buzz. Tours will include Crystal Bridges Museum of American Art, 8th Street Market, Downtown Square, and several award-winning restaurants.

More Labs on their way!

Testimonials and Endorsements

“Daniel has been our mojo master and an awesome experience architect. His input, valuable insight and most importantly, his great contagious attitude, has helped us get thru the hardest moments on our project. There’s no one out there who gets the essence of our complex project the way he does.”

Paola Barrera, Senior Project ManagerMarea La Paz, La Paz, Mexico

“The Velocity Group understands how to turn experience design and activation strategies into scalable actions that drives value for both the university and the surrounding community. In addition, their Story Swell communications model has provided us a new way of engaging our students to ensure their voice was an impactful part of the El Paso Avenue design process.”

Dr. Robin Bowen, PresidentArkansas Tech University

“The Velocity Group was the key to our success in developing a shared vision as we looked to expand the geography and impact of our downtown. Through the Place Accelerator program, our community group was positively challenged to think bigger -- leading to a solid foundation and alignment in placemaking language with strategies that will support long-term impacts. I strongly urge others to invite Daniel and his dynamic team to your community to bring a contagious energy behind development in your downtown.”

Meggie Froman-Knight, Workforce Development ManagerClaremore Industrial & Economic Development Authority

“Velocity Group has been providing important insights and recommendations to Newmark-Grubb Arkansas for several years, helping us identify possible investments as well provide value add consulting for our clients and tenants through their unique filter of experience design and activation. This team brings big ideas to the table and challenges the status quo, but also knows how to produce value and generate real time action that attracts positive attention to development projects, planning districts and initiatives.”

Paul Esterer, CEONewmark Grubb Arkansas|Vanadis 3

“Daniel Hintz is a really bright fellow who has lots of practical and pragmatic skills, and ton of vision and creativity. Usually you meet folks who have one of those attributes, but rarely both. Daniel is a rare sort of pro.”

John Anderson, Co-founder and PrincipalAnderson|Kim Architecture and Urban Planning

“Velocity provided the experience design insight to take the THRIVE brand from vision to implementation, working with us on concept development, site selection, community relations, communications, staff training, tenant recruitment, strategic planning and product execution. Their ability to help us identify our big why and then align the elements to deliver a solid project makes them an incredibly valuable and unique resource for any development.

Rob ColemanCEO, ERC Properties

“The Velocity Group helped cultivate a shared vision for an expanded geography and economics of downtown Truckee through their Place Accelerator program. Daniel identified numerous catalytic opportunities for both private development and municipal investments, as well as outlined several strategic partnerships that resulted in immediate actions to move our downtown forward. I would strongly recommend the Velocity Group to any community looking to bring creative thinking and pragmatic approaches to the table.”

Seana DohertyPresident, Fresh Tracks Communication/Kawyha Foundation

Customize and Co-Create

We can also customize our support depending on your needs for individual projects, weaving the concepts of experience design and activation to value up your project, initiative or planning process.

Collaborators and Co-conspirators.

We strongly believe in the power of networks, mentors and friends to help change the world. The Velocity Group can quickly build relevant and dynamic teams to support both your strategic and tactical needs. The folks below are just a part of the VG web of awesome humans we have worked with and can bring these folks to the table to fuel your project.

Archetype Productions

Creative Studio

Archetype is a multi-disciplinary creative studio. Northwest Arkansas is our stomping ground, but we also maintain deep roots in California Wine Country. Connecting companies to their customers in a meaningful, honest way is very important to us. And we love what we do.

Kat Stovall

Graphic Designer

I'm a graphic designer and illustrator specializing in identity/branding, logo design, signage, and various print and digital media.

Miller Boskus Lack

Architecture & Urban Design Firm

Miller Boskus Lack Architects is located in Fayetteville, Arkansas. Our cross disciplinary team includes Architects, Urban Designers, City Officials, Interior Designers, Mixed-Use Development Experts, and LEED Accredited Professionals, as well as a suite of partners with experience in Zoning / Ordinance Writing, Civil Engineering, Economic Development, Grant Writing, Public Engagement, and Plan Implementation. We are committed to working with clients to prepare plans that are tailor-made to any budget or level of complexity.

Gateway Planning

Urban Planning Firm

An urban design, planning and development consulting firm, Gateway Planning Group, Inc. has been in business profitably for more than 15 years. Gateway Planning has developed a national reputation as a nimble firm crafting realistic urban design for neighborhood-focused development and setting up implementation programs for zoning and infrastructure to drive underlying value to sustain the fiscal capacity needed for long term reinvestment.

Blk Elk Media

Videography and Photography

We specialize in bringing quality photo and video services to a variety of consumers, including corporate, small business, automotive, and personal photo and video content generation.

H3 Studio, Inc.

Urban Planning Firm

H3 Studio provides a broad range of planning, design and engagement services to private, public, and non-profit clients. We pride ourselves on being flexible, accommodating, and innovative within our expertise areas.

We are honored to have been invited to work in communities and on projects all over North America. Let us help you!

“Co-developer on the 8th Street Market concept: an 80,000 sq ft redevelopment of an old Tyson factory into a robust food experience hub that includes a 27,000 sq ft culinary school and multiple food-related tenants.”


“Developed the SE Downtown Master Plan and created the Arts and Market experience district concepts in partnership with the City of Bentonville Planning Department.”


“Oversaw master plan public outreach campaign and plan development with H3 Studios and organizational development and economic development strategies for Downtown Springdale Alliance.”


“Facilitated a Place Accelerator program that helped project partners align conversations and expand the overall economic footprint of downtown Claremore.”


“Working with a team led by Gateway Planning to define light rail ready station area neighborhoods and ensure designs forward long range economic, cultural and residential vision.”

Durham/Chapel HillNorth Carolina

“Presented models of DNA of Place™ and Theater of Cool™ at CNU24 Detroit.”


“Worked with rebrand, organizational structure and experience design with coastal development project.”

La PazMexico

“Provided insights into possible catalytic projects, code changes and activation opportunities.”


“Provided support and guidance on non-profit governance and experience economy strategies to the downtown association and consultation to several small downtown businesses.”

North Little RockArkansas

“Developed the downtown master plan with Gateway Planning team that included the creation of four experience districts.”


“Presented models of DNA of Place™ and Theater of Cool™ as models for Innovation Districts at the University of Oregon TED Talks.”


“Presentation on the Theater of Cool™ and provided strategic to help develop their culinary scene in alignment with their wine economy.”

Ashtabula CountyOhio

Meet Our Team

We are a small but growing firm of passionate and slightly crazy humans with a desire to help make the world a better place while finding great places to eat along the way.

Daniel Hintz

Principal and CEO

Daniel founded Velocity in 2014 to uses his varied background in culinary, hospitality, theater and film, communications, economic development, urban planning and non-profit management to help people realize their individual projects and advance a community vision. In 2008, he earned an Experience Economy Expert certification from Joseph Pine and Jim Gilmore, whose thoughts on the rising consumer value of experience and authenticity was listed by TIME Magazine as a Top 10 Ideas Changing the World.

Prior to Velocity Group, Daniel served for six years as the Executive Director of Downtown Bentonville, Inc. in Bentonville, Arkansas, where he helped broker and guide the renaissance of the 1,765 acre downtown district that now includes a growing art, entertainment and culinary scene earning national attention.

Aron Shelton

Story Engineer

Aron Shelton is the Story Engineer and Social Media Strategist for
the Velocity Group. With over 6 years of experience launching
websites and directing social engagement efforts for nonprofits,
businesses, civic organizations, academic institutions, and various
startups, he applies innovative digital tactics and methods to
activate and engage local communities.

Thank you for visiting

Before you go, here is an invitation to join Placemaker Labs, our Global Network of Placemakers!